May 20, 2010

Marketing tips for Millennial generation

Posted in Marketing, Marketing Techniques, Tips tagged , , , , , at 5:22 pm by shyexpert

Millennial generations are those age brackets that were born in an era more acknowledged for world awakening and systemized usage of technology. To cater them on marketing front requires explicit coherence of novelty with strategy.  Marketing has indeed changed its methodology ever since the dawn of internet. This medium has been the biggest platform of trade and commerce and has been instrumental in achieving successful execution of innovative marketing strategies.

In internet marketing that fact has to be understood, that whatever is new will have its impact. Millennial generation as a unit has never been approached for gaining vantage from a marketing perspective. To create a bespoke strategy to entice an entire generation you need to understand the deep thinking quotient that affects them. Primarily this is a generation that was born in an era which represented technology and the following:

a)     The time when car bumper stickers with “baby inside” came up

b)    This is a generation that is compared with the first ‘great generation’

c)     A generation which brought reduction in teenage sexual & drug abuse

d)    More calmer and more balanced than previous generations

e)     Born with technology, and more capable with technological advancements which makes them more successful in execution and implementation of advance practices

f)      Close to parents

g)     If they find things handled to them out of proportionally, they have the potential to create high end coverage for exposing their exploiters.

 The generation on a larger perspective is much intelligent because of diversity in gene pool, as they are the first offspring of the migration wave.  So knowing the attributes of the millennial generation makes it becomes easier for you to cater to them. You need to get in the right ideas to ensure apt marketing success. The following tips will help ensure the right approach:

A)    Logical marketing with more stress on product evaluation

B)    Green marketing would find more favors with this generation, however it should be much more than having trees on the product label

C)    More use of presentation ads, as they love to evaluate on visual basis

D)   Technical comparisons do help on a product level

E)     If offering services, do advertise or present about the leverage aspects, rather than discounts.

F)     Use customer appreciative technique to en-cash brand loyalty.

 If business houses can impose better strategies for millennial generations, than they will go much beyond B2B & B2C marketing and achieve never attained success levels.