May 21, 2010

Can You Go To Hell For Unethical Affiliate Marketing?

Posted in affiliate marketing, ethics, internet marketing, Marketing, marketing ethics, Marketing Techniques, Uncategorized tagged , , , at 4:47 pm by shyexpert

You have been a perfect husband, a good father and a decent provider for your family. In real life you have helped people, but still when you die, you are sent directly to hell. You ask God why? And he shows you the extent of damage and deaths that were done through your affiliate marketing. Affiliate marketing is a premier automated internet business that is carried out by many reputed bloggers and reviewers. But most of the times, when people venture into affiliate marketing; they conveniently tend to ignore the ethics that is required to support it. Before venturing into affiliate marketing there is a set of questions that you need to ask yourself.

 ■Do the people, who on your trust would click on the link, would genuinely receive value to their money?

 ■Do you know the depth of the product? Have you tested the product on yourself?

■Would you give the suggestive medicine that you are marketing to your own children/family? ■Would you feel happy seeing your testimony on the landing page?

 ■Are you really sure of the product? Is there is any chance of it being harmful or a scam?

If any of the above questions represent a “no”, than you are doing unethical affiliate marketing. Ethics and business are cohesive factors for achieving success levels. If you have attained success due to unethical affiliate marketing, you would eventually fail; primarily due to two reasons, karma and loss of your brand name. The entire platform of trade is executed on the internet on just one word, and i.e. “trust”. If people who have been following you on your blogs and have been crediting your website as a good piece of work, then you are eventually demeaning yourself by being associated with unethical marketing. Medicines are one of the prime examples that are being used in affiliate marketing in an unethical way. Drugs that have more side effects than curing the patient are being marketed aggressing by respected bloggers. These drugs play with the consumer emotionally by promising them instant weight loss or overnight acne cures. Some drugs cause adverse side effects like seizures, nausea and loss of consciousness and in some cases even deaths. People have debated that if every sales person would try the product they sell, than there would be no salespersons. Well if their assumption is true that there should be official salespersons for guns and dope as well. There is no harm in affiliate marketing as long as you are ethically comfortable with the product. You would not like to get associated with murderers and scam artists in real life, than why affiliate yourself to such products online. Work ethically for your affiliate marketing, and you will have a sure shot success as your product would be genuine and would definitely help your consumer, thus increasing your sales and reputation. In the end I can only tell this “Ensure ethical marketing and save yourself from going to hell.”


May 20, 2010

Marketing tips for Millennial generation

Posted in Marketing, Marketing Techniques, Tips tagged , , , , , at 5:22 pm by shyexpert

Millennial generations are those age brackets that were born in an era more acknowledged for world awakening and systemized usage of technology. To cater them on marketing front requires explicit coherence of novelty with strategy.  Marketing has indeed changed its methodology ever since the dawn of internet. This medium has been the biggest platform of trade and commerce and has been instrumental in achieving successful execution of innovative marketing strategies.

In internet marketing that fact has to be understood, that whatever is new will have its impact. Millennial generation as a unit has never been approached for gaining vantage from a marketing perspective. To create a bespoke strategy to entice an entire generation you need to understand the deep thinking quotient that affects them. Primarily this is a generation that was born in an era which represented technology and the following:

a)     The time when car bumper stickers with “baby inside” came up

b)    This is a generation that is compared with the first ‘great generation’

c)     A generation which brought reduction in teenage sexual & drug abuse

d)    More calmer and more balanced than previous generations

e)     Born with technology, and more capable with technological advancements which makes them more successful in execution and implementation of advance practices

f)      Close to parents

g)     If they find things handled to them out of proportionally, they have the potential to create high end coverage for exposing their exploiters.

 The generation on a larger perspective is much intelligent because of diversity in gene pool, as they are the first offspring of the migration wave.  So knowing the attributes of the millennial generation makes it becomes easier for you to cater to them. You need to get in the right ideas to ensure apt marketing success. The following tips will help ensure the right approach:

A)    Logical marketing with more stress on product evaluation

B)    Green marketing would find more favors with this generation, however it should be much more than having trees on the product label

C)    More use of presentation ads, as they love to evaluate on visual basis

D)   Technical comparisons do help on a product level

E)     If offering services, do advertise or present about the leverage aspects, rather than discounts.

F)     Use customer appreciative technique to en-cash brand loyalty.

 If business houses can impose better strategies for millennial generations, than they will go much beyond B2B & B2C marketing and achieve never attained success levels.